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  2. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  3. Rapid learning - Wikipedia

    en.wikipedia.org/wiki/Rapid_learning

    articulate PowerPoint-based content with tests and online activities; web 2.0 tools and learning management systems allow to blend content modules created through rapid learning tools with rich interaction activities. The content modules make sense only if completing an interaction scenario or appearing as the feedback of tests and case studies

  4. Presentation - Wikipedia

    en.wikipedia.org/wiki/Presentation

    Content such as text, images, links, and effects are added into each of the presentation programs to deliver useful, consolidated information to a group. Visual elements add to the effectiveness of a presentation and help emphasize the key points being made through the use of type, color, images/videos, graphs, layout, and transitions.

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [6] Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]

  7. Best practice - Wikipedia

    en.wikipedia.org/wiki/Best_practice

    Best practice is a feature of accredited management standards such as ISO 9000 and ISO 14001. [2] Some consulting firms specialize in the area of best practice and offer ready-made templates to standardize business process documentation. Sometimes a best practice is not applicable or is inappropriate for a particular organization's needs.

  8. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...

  9. Responsive web design - Wikipedia

    en.wikipedia.org/wiki/Responsive_web_design

    Luke Wroblewski has summarized some of the RWD and mobile design challenges and created a catalog of multi-device layout patterns. [15] [16] [17] He suggested that, compared with a simple HWD approach [clarification needed], device experience or RESS (responsive web design with server-side components) approaches can provide a user experience that is better optimized for mobile devices.