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Image credits: Cadence42336 As the years went by, more was added to the Santa Claus legend. In 1863, cartoonist Thomas Nast defined the current Santa Claus look in a Harper's Weekly issue.
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Images of Santa Claus were conveyed through Haddon Sundblom's depiction of him for The Coca-Cola Company's Christmas advertising in the 1930s. [7] [39] The image spawned urban legends that Santa Claus was invented by The Coca-Cola Company or that Santa wears red and white because they are the colours used to promote the Coca-Cola brand. [40]
Gilley's book includes some important elements in the early development of Santa Claus: his connection with the northern winter, the reindeer and sleigh, and his arrival on Christmas Eve rather than on 6 December (the traditional feast day of Saint Nicholas). [2] [5] The accompanying engravings are the earliest images of a Santa figure.
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