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The growth–share matrix [2] (also known as the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis and portfolio diagram) is a matrix used to help corporations to analyze their business units, that is, their product lines.
The BCG Matrix, a chart designed by Bruce Henderson for the Boston Consulting Group in 1968, may help corporations to analyze their business units or product lines. This helps the company allocate resources; brand marketing, product management, strategic management , and portfolio analysis can use it as an analytical tool.
Boston Consulting Group, Inc. (BCG) is an American global management consulting firm founded in 1963 and headquartered in Boston, Massachusetts. [3] It is one of the "Big Three" (or MBB, the world's three largest management consulting firms by revenue) along with McKinsey & Company and Bain & Company. Since 2021, BCG has been led by the German ...
Like in BCG analysis, a two-dimensional portfolio matrix is created. However, with the GE model the dimensions are multi factorial. One dimension comprises nine industry attractiveness measures; the other comprises twelve internal business strength measures. The GE matrix helps a strategic business unit evaluate its overall strength.
In the BCG study, participants using OpenAI’s GPT-4 for solving business problems actually performed 23% worse than those doing the task without GPT-4. Read more here . Other news below.
BCG was founded in 1963 by Bruce D. Henderson, a former Arthur D. Little consultant and a Vanderbilt University and Harvard Business School alumnus. [15] Starting out with only two consultants, the firm quickly grew. As of 2021, it employs 25,000 people in over 90 offices in more than 50 countries.
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Individual business are represented with circles having an area proportional to the size of the business itself. [9] The growth-share matrix evolved as a collaborative effort of BCG employees in the period between 1968 and 1970. The theory underpinning it was laid out in the BCG perspective The Product Portfolio in 1970. [10]