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The company later did business under the name New Balance Athletic Shoe Company. As New Balance slowly established itself as a niche business in the 1930s, baseball players and track and field athletes sought the company out for its specialty footwear. [6] In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd. [7]
New types of soles were introduced to improve the balance of the player. The Adidas Predator , designed by Australian Craig Johnston in the late 1980s, was released in 1994. Mizuno , Reebok , Uhlsport , and Nike began consistently making football boots in this decade.
The New Balance Nationals Outdoor is a high school track and field meet in the United States. Since 1990, the National Scholastic Athletic Foundation has organized a national invitational championship meet in the United States and has been the host of many national records .
The TRACK at New Balance is a 455,000 square foot facility housing a track and field stadium located near Boston Landing station in Boston, Massachusetts. Construction began in April 2019 and the facility opened in 2022. [ 2 ]
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