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Tecovas is an American retailer of cowboy boots and Western-style apparel. The company got its start by Paul Hedrick as a direct-to-consumer business and is headquartered in Austin, Texas . [ 2 ] Along with cowboy boots, Tecovas also sells leather accessories and denim products.
Originally known as Lucchese Bros. Boots & Shoes, the company was founded in 1883 in San Antonio, Texas by Salvatore "Sam" Lucchese (1868–1929) and his brothers, all Italian immigrants from Sicily. [ 1 ] [ 2 ] In the beginning, their primary customers were military officers in the United States Army that were stationed at Fort Sam Houston . [ 3 ]
Allens Boots opened its doors in 1977; the big, red boot above the entrance has since made the store easy to spot among the many other boutiques and shops along South Congress Avenue. [1] Allens Boots is a popular shopping destination for famous musicians, movie stars, and celebrities. [2] [3]
Today, Nocona Boots still handcrafts premium cowboy boots offering collections in the Fashion, Legacy, Exotic, Western, Rancher and Competitor categories. The brand was also the first to offer cowboy boots officially licensed by The Collegiate Licensing Company, the College Boots Collection, handcrafted in the U.S.A. [6] Nocona Boots footwear is available for men, women and children at western ...
In the 1950s, the company began marketing its boots nationally. [5] In 1961, nearly 50 years after the first store opened, the company moved into larger quarters and began making 750 pairs of boots a day. By the late 1960s, the company moved to a new factory on El Paso's east side. In 1990, Tony Lama Boots was sold to Justin Industries. [6]
He then changed the name of his boot company to H.J. Justin & Sons. [citation needed] The Justins moved the business to Fort Worth, Texas, in 1925, [5] except for daughter Enid Justin, who believed her father would have wanted the business to remain in Nocona. She later founded Nocona Boots. [6] In 1947, annual sales reached $1 million.