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The philosopher John Stuart Mill was one of the earliest modern advocates of a direct reference theory beginning in 1843. [4] In his A System of Logic Mill introduced a distinction between what he called "connotation" and "denotation". Connotation is a relation between a name (singular or general) and one or more attributes.
[4] "The level of connotation of the visual sign, of its contextual reference and positioning in different discursive fields of meaning and association, is the point where already coded signs intersect with the deep semantic codes of a culture and take on additional more active ideological dimensions." —
In semiotics, connotation arises when the denotative relationship between a signifier and its signified is inadequate to serve the needs of the community. A second level of meanings is termed connotative. These meanings are not objective representations of the thing, but new usages produced by the language group.
The denotation is a representation of a cartoon heart. The connotation is a symbol of love and affection. Example one. The denotation of this example is a red rose with a green stem. The connotation is that it is a symbol of passion and love – this is what the rose represents, Example two. The denotation is a brown cross.
The earliest known text listing them, though not explicitly as a system, is the Rhetorica ad Herennium, of unknown authorship, where they are called πλεονασμός (pleonasmos —addition), ἔνδεια (endeia —omission), μετάθεσις (metathesis —transposition) and ἐναλλαγή (enallage —permutation). [4]
Mathematical notation is widely used in mathematics, science, and engineering for representing complex concepts and properties in a concise, unambiguous, and accurate way. For example, the physicist Albert Einstein 's formula E = m c 2 {\displaystyle E=mc^{2}} is the quantitative representation in mathematical notation of mass–energy ...