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  2. Countersignaling - Wikipedia

    en.wikipedia.org/wiki/Countersignaling

    Countersignaling or countersignalling is the behavior in which agents with the highest level of a given property invest less into proving it than individuals with a medium level of the same property.

  3. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    Acquisition value is the money that one is ready to part with for physically acquiring some good. [15] Transaction value is the value one attaches to having a good deal. [15] If the price that one is paying is equal to the mental reference price for the good, the transaction value is zero.

  4. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [1] [2] Behavioral economics is primarily concerned with the bounds of rationality of economic ...

  5. Counterfactual thinking - Wikipedia

    en.wikipedia.org/wiki/Counterfactual_thinking

    Counterfactual thinking is a concept in psychology that involves the human tendency to create possible alternatives to life events that have already occurred; something that is contrary to what actually happened.

  6. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    The results showed drastic differences between induced-value markets and goods markets. The median prices of buyers and sellers in induced-value markets matched almost every time leading to near perfect market efficiency, but goods markets sellers had much higher selling prices than buyers' buying prices. This effect was consistent over trials ...

  7. Counter-economics - Wikipedia

    en.wikipedia.org/wiki/Counter-economics

    Counter-economics is the study of the Counter-Economy and its practices. The Counter-Economy includes the free market, the Black Market, the "underground economy," all acts of civil and social disobedience, all acts of forbidden association (sexual, racial, cross-religious), and anything else the State, at any place or time, chooses to prohibit ...

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Psychophysiological economics - Wikipedia

    en.wikipedia.org/wiki/Psychophysiological_economics

    Psychophysiological economics differs from behavioral economics by focusing on direct measures of physiological change and observational data, in addition to attitudinal measurement. Psychophysiological economics also differs from functional magnetic resonance imaging , which is typically applied exclusively to the study of brain activity.