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In the same year Lilien G. L. and A. Rangaswamy published Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, [3] Fildes and Ventura [4] praised the book in their review, while noting that a fuller discussion of market share models and econometric models would have made the book better for teaching and that "conceptual ...
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
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The following is a partial list of scientific journals. There are thousands of scientific journals in publication, and many more have been published at various points in the past. The list given here is far from exhaustive, only containing some of the most influential, currently publishing journals in each field.
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research . [ 1 ] [ 2 ] [ 3 ] According to the Journal Citation Reports , the journal has a 2020 impact factor of 5.000. [ 4 ]
Lilien, Gary L., Rangaswamy, Arvind, Marketing Engineering (2004) Trafford Publishing. ISBN 1-4120-2252-5 [self-published source] Mann, Don, Brand Ecosystems, the relative harmony among all marketing elements that support brands (2008) Powell, Guy R., Return on Marketing Investment: Demand More From Your Marketing And Sales Investments (2003 ...