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  2. Value added - Wikipedia

    en.wikipedia.org/wiki/Value_added

    In business, total value added is calculated by tabulating the unit value added (measured by summing unit profit — the difference between sale price and production cost, unit depreciation cost, and unit labor cost) per each unit sold. Thus, total value added is equivalent to revenue minus intermediate consumption.

  3. Utility - Wikipedia

    en.wikipedia.org/wiki/Utility

    Economists distinguish between total utility and marginal utility. Total utility is the utility of an alternative, an entire consumption bundle or situation in life. The rate of change of utility from changing the quantity of one good consumed is termed the marginal utility of that good. Marginal utility therefore measures the slope of the ...

  4. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    The value that a consumer gives to a good or service, can then be defined as their willingness to pay for it (in monetary terms) or the amount of time and resources they would be willing to give up for it. [2] For example, a painting may be priced at a higher cost than the price of a canvas and paints. If set using the value-based approach, its ...

  5. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Examples of variable characteristics are: interest rates, location, date, and region of production. The sum total of the following characteristics is then included within the original price of the product during marketing. Variable pricing enables product prices to have a balance "between sales volume and income per unit sold". [32]

  6. Marketing spending - Wikipedia

    en.wikipedia.org/wiki/Marketing_spending

    A classic decision that hinges on fixed marketing costs versus variable marketing costs is the choice between engaging third-party contract sales representatives versus an in-house sales force. Hiring a salaried – or predominantly salaried – sales force entails more risk than the alternative because salaries must be paid even if the firm ...

  7. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

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  9. Electricity market - Wikipedia

    en.wikipedia.org/wiki/Electricity_market

    Electricity market is characterized by unique features [12] that are atypical in the markets for commodities or consumption goods.. Although few somewhat similar markets exist (for example, airplane tickets and hotel rooms, like electricity, cannot be stored and the demand for them varies by season), [13] the magnitude of peak pricing (peak price can be 100 times higher than an off-peak one ...

  1. Related searches total utility is best defined as the difference between sales and marketing

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