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Affective responses influence attitudes in a number of ways. For example, many people are afraid or scared of spiders. So this negative affective response is likely to cause someone to have a negative attitude towards spiders. The behavioral component of attitudes refers to the way an attitude influences how a person acts or behaves. The ...
A real-world example for this illustration is that a student's attitude toward a specific professor (attitude-toward-object) and their general view on attending classes (attitude-toward-situation) interact to influence their behavior in an academic setting, illustrating how both situational and object-based attitudes collectively impact decisions.
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
Moving beyond just negative affective states, researchers wanted to test whether or not negative or positive affective states varied between high and low motivational intensity. To evaluate this theory, Harmon-Jones, Gable and Price created an experiment using appetitive picture priming and the Navon task, which would allow them to measure the ...
The factor of attitude accessibility is important when the accessibility of underlying affective and cognitive components of attitudes are aligned. For instance, when an attitude is assessed in a context where people primarily focus on its cognitive aspects, but the behaviour occurs in a situation where the affective components of the attitude ...
The Yale attitude change approach (also referred to as the Yale model of persuasion) is considered to be one of the first models of attitude change. It was a reflection of the Yale Communication Research Program's findings, a program which was set up under a grant from the Rockefeller Foundation. [3]
Some theories of emotion take the stance that emotional expression is more flexible, and that there is a cognitive component to emotion. These theories account for the malleability in emotion by proposing that humans appraise situations and, depending on the result of their appraisal, different emotions and the corresponding expressions of ...
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".