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In 2013, the Playtex intimate apparel brand launched a $10 million integrated marketing campaign called "Be Uniquely You". This 360 rebranding included new bra styles and packaging and a strong presence in social media and national TV ads. The new campaign was created by KraftWorks NYC. [49] [50]
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Playtex: 1947 US Unknown Pretty Polly: 1919 UK Unknown Rigby & Peller: 1939 UK Thailand Schiesser: 1875 Germany Unknown Silhouette: 1887 UK Unknown Spanx: 2000 US Thailand ThirdLove: 2013 US China Trashy Lingerie: 1973 US US Triumph International: 1886 Germany Brazil/China/Thailand True & Co. 2012 US China Ultimo: 1999 ceased 2015: UK India Van ...
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The Playtex Division of Sara Lee was given the responsibility of introducing "The Wonderbra" style to the United States. Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.S. market. They scheduled a late 1994 national launch for the bra.
Playtex's Ultimate Lift & Support Wireless Bra is majorly on sale right now on Amazon. Different sizes and colors are on sale for between 44 and 74 percent off.