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Social media allows for mass cultural exchange and intercultural communication, despite different ways of communicating in various cultures. [226] Social media has affected the way youth communicate, by introducing new forms of language. [227] Novel acronyms save time, as illustrated by "LOL", which is the ubiquitous shortcut for "laugh out loud".
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social media can significantly influence body image concerns in female adolescents. [27] Young women who are easily influenced by the images of others on social media may hold themselves to an unrealistic standard for their bodies because of the prevalence of digital image alteration. Social media can be a gateway to Body dysmorphic disorder.
Illustrations showing various icons of some popular social networking services. A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections.
[7] [8] [9] Social media users may read a set of news that differs slightly from what newspaper editors prioritize in the print press. [10] A 2019 study found that Facebook and Twitter users are more likely to share politics, public affairs, and visual media news. [11] Typically social media users circulate more towards posting about negative news.
Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment. John Wiley & Sons. ISBN 978-0-470-93684-9. McKenzie-Mohr, Doug; William Smith (January 1999). Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. ISBN 0-86571-406-1. Social Marketing Quarterly (SMQ)