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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
In 2003, [2] however, following brand standardization, the SNET Yellow Pages were rebranded the SBC Yellow Pages. In 2005, [3] following SBC's acquisition of AT&T, the SNET directories were rebranded as the AT&T Yellow Pages. In 2006, following BellSouth's purchase by AT&T, the directory company itself was rebranded as AT&T Advertising ...
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.
1883: The Yellow Pages are invented. The business listings directory got its iconic look by accident in 1883 when a Cheyenne, Wyoming, printer ran out of white paper and made do with yellow paper ...
The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages , inherited from Pacific Bell Directory .
In 2002, SBC Communications dropped its regional telephone company names, switching to a unified "SBC" brand. As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory. Southwestern Bell Yellow Pages headquarters were ...