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Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...
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Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device—these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer.
[10] Lady Bird had two elder brothers, Thomas Jefferson Jr. (1901–1959) and Antonio, also known as Tony (1904–1986). Her widowed father married twice more. His second wife was Beulah Taylor, a bookkeeper at a general store. [12] His third wife was Ruth Scroggins, whom he married in 1937. [13]
Babe Ruth's Yankees jersey from his 'called shot' home run in the 1932 World Series sells for $24 million, becoming the most valuable piece of sports memorabilia.