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Tricks of the Trade. Most of us know retailers are doing everything they can to get us to spend big, and admittedly, it often works. But what you might not know is that many of their tactics ...
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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1 ]
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In shopping mall design, the Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making them more susceptible to making impulse buys.
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We’re sharing tips and tricks on how to get the most out of your eBay shopping experience.
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