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Maui Jim is an American sunglasses manufacturer based in Peoria, Illinois. [2] Founded in Lahaina, Hawaii, in 1980, the company designs, develops, and manufactures a wide variety of sunglasses marketed under the eponymous brand name. As of 2015, it was the third-largest producer of sunglasses in the world. [1]
Maui Jim has tried to break the common link between sunglasses and summer since snow reflects almost 80% of UV rays. The UV intensity rises 3% for every 400 meter increase in altitude. [2] Maui Jim sunglasses often cost between $150 and $350. [3]
[49] [48] Sunglasses make up 42% of the global eyewear market as of 2020. They protect the eyes from sun damage and conjunctivitis, but are also sold as fashion accessories, with many consumers opting to have a number of sunglasses for different occasions. [48] EssilorLuxottica controls a dominant portion of the eyewear retail market.
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