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A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a bodily feature (as would, for example, a padded bra) but to make it look more presentable.
In the same year, she launched a line of body-slimming products aimed at men. [ 10 ] In 1997 Ganz unveiled a new retail shopping concept called the Body Bar, a self-servicing lingerie shopping assistant which provided product information based on anatomical areas, and reduced shoppers' dependency on salespeople.
Spanx, LLC is a United States shapewear company, founded by Sara Blakely in Atlanta, Georgia in 2000. [2] The company offers innerwear and outerwear, including activewear, apparel, denim, shapewear, swimwear, intimates, leggings, and hosiery. [3] As of 2021, the company was valued at $1.2 billion and its products are sold in over 50 countries. [4]
49ers defensive lineman Nick Bosa strips down to his underwear to model Skims Men's, ... to model the new range from her Skims shapewear company. ... beats a 2nd top-20 seed at Australian Open.
HerRoom.com currently carries 254 total brands, the men's site HisRoom.com includes 87 brands. HerRoom.com's products include: panties, swimwear, sleepwear, shapewear, hosiery, sportswear, apparel (including dresses, tops, pants, jackets and outerwear), athleisure, maternity wear, lingerie accessories used for cleavage enhancement and UGG lounge slippers.
Skims has a wide range of sizes ranging from XXS to 5XL. [2] Skims shapewear also comes in nine different shades to accommodate different skin tones. [2] In addition to shapewear, Skims has released an array of collections in lounge wear, lingerie and accessories including bras, underwear, bodysuits, dresses, shorts, sweatpants, tops, hoodies, sweaters and slides.