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CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as:
It is the most often cited of the COST 231 models (EU funded research project ca. April 1986 – April 1996), [1] also called the Hata Model PCS Extension. This model is the combination of empirical and deterministic models for estimating path loss in an urban area over frequency range of 800 MHz to 2000 MHz.
The Hata model is a radio propagation model for predicting the path loss of cellular transmissions in exterior environments, valid for microwave frequencies from 150 to 1500 MHz. It is an empirical formulation based on the data from the Okumura model , and is thus also commonly referred to as the Okumura–Hata model . [ 1 ]
For example, magazine A's audited circulation is 250,000 with an audited readers per copy, or RPC of 3.5. A full-page ad in the magazine costs $45,000. Therefore, CPM = $45,000 / (1,000,000 x 3.5) x 1000. So, Magazine A's CPM = $12.85. Using CPM for evaluating media makes it an, “apples to apples” comparison. Cost per point - how much will ...
For example, a "2 by 4" wood stud wall with drywall on both sides results in about 6 dB loss per wall at 2.4 GHz. [2] Older buildings may have even greater internal losses than new buildings due to materials and line of sight issues. Experience has shown that line-of-sight propagation holds only for about the first 3 meters.
The Lee model for point-to-point mode is a radio propagation model that operates around 900 MHz. Built as two different modes, this model includes an adjustment factor that can be adjusted to make the model more flexible to different regions of propagation.
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For example, in the UK, BARB defines the reach of a television channel as the percentage of the population in private households who view a channel for more than 3 minutes in a given day or week. [2] Similarly, for radio, RAJAR defines the weekly reach of a radio station as the number of people who tune into a radio station for at least 5 ...