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Belk was founded in 1888 by William Henry Belk in Monroe, North Carolina, outside Charlotte. The store was first called New York Racket and then Belk Brothers, after Belk made his brother, physician John Belk, his partner. [3] Belk bought in volume to pass savings on and sold at fixed prices, then a relatively unusual practice. [4]
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In the 1920s and 1930s, Dalton in Northwest Georgia became the tufted bedspread capital of the US thanks to Catherine Evans (later adding Whitener) who initially revived the handcraft technique in the 1890s. Hand-tufted bedspreads with an embroidered appearance became increasingly popular and were referred to as "chenille" a term which stuck. [2]