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2. When marketing a business, knowing your target audience ... - AOL

   www.aol.com/marketing-business-knowing-target...

   Business owners should understand who their customers are, their needs and how to reach them. When marketing a business, knowing your target audience is key Skip to main content

3. Media planning - Wikipedia

   en.wikipedia.org/wiki/Media_planning

   Developing a Media Plan. The fundamental purpose of a media plan is to determine the best way to convey a message to the target audience. A media plan sets out a systematic process that synchronizes all contributing elements in order to achieve this specific goal.

4. Audience analysis - Wikipedia

   en.wikipedia.org/wiki/Audience_analysis

   There are often a large number of factors to consider, thus making it hard for the writer to completely assess the target audience within a reasonable amount of time. Therefore, an attempt to reach the most accurate and effective audience analysis, in a timely manner, is vital to the technical communication process.

5. Advertising media selection - Wikipedia

   en.wikipedia.org/wiki/Advertising_media_selection

   Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.

6. Go-to-market strategy - Wikipedia

   en.wikipedia.org/wiki/Go-to-market_strategy

   The company then must determine whether they already have prospective customers within their customer base but who are using different services. [1] After defining the target market, the product or service is researched until a final decision is made on the value proposition. Then the company determines its pricing strategy.

7. Target audience - Wikipedia

   en.wikipedia.org/wiki/Target_audience

   The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.