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The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Mac computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC.").
The campaign was created by the CPB advertising agency and exhibited normal PC users to be found everywhere. It was the second phase of Microsoft's 2008 efforts to displace the ubiquity of Apple's "Get a Mac" ads, which portrayed the Mac as "cool and intuitive" and the PC as "boring and clunky". [4]
For years, consumers have self-identified as Mac or a PC people, a label fueled in part by Apple's Mac vs. PC ads. Some research about the two companies' customers was even done by Hunch.com and ...
John Kellogg Hodgman (born June 3, 1971) is an American author, actor, and humorist. In addition to his published written works, such as his satirical trilogy The Areas of My Expertise, More Information Than You Require, and That Is All, he is known for his personification of a PC in contrast to Justin Long's personification of a Mac in Apple's "Get a Mac" advertising campaign, and for his ...
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Apple Inc. has effectively used its Mac vs PC advertisements, by way of the "Get a Mac" campaign, as part of its marketing efforts to increase its market share over the years. [ citation needed ] Such companies prove the academic view that comparative advertising is more successful when used by established brands, [ 64 ] justified by the ...
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.