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In perception research, the memory color effect is cited as evidence for the opponent color theory, which states that four basic colors can be paired with its opponent color: red—green, blue—yellow. This explains why participants adjust the ripe banana color to a blueish tone to make its memory color yellow as gray. [10]
Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning. Most results show that it is not a specific color that attracts all audiences, but that certain colors are deemed appropriate for certain products ...
Embodied cognition is the concept suggesting that many features of cognition are shaped by the state and capacities of the organism. The cognitive features include a wide spectrum of cognitive functions, such as perception biases, memory recall, comprehension and high-level mental constructs (such as meaning attribution and categories) and performance on various cognitive tasks (reasoning or ...
The results demonstrate the differing relationships between the "yes" and "no" conditions and "remember" and "know" memory performance. The outcome confirms that although familiarity and recollection may involve different processes, the remember/know exemplar does not probe them directly.
The priming theory states that media images stimulate related thoughts in the minds of audience members. [1]Grounded in cognitive psychology, the theory of media priming is derived from the associative network model of human memory, in which an idea or concept is stored as a node in the network and is related to other ideas or concepts by semantic paths.
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A Florida woman who allegedly snatched a three-year-old boy from his fenced-in yard and ran off down the street last week told the cops she shouldn’t be arrested because she “gave it back ...
Verbal overshadowing is a phenomenon where giving a verbal description of sensory input impairs formation of memories of that input. This was first reported by Schooler and Engstler-Schooler (1990) where it was shown that the effects can be observed across multiple domains of cognition which are known to rely on non-verbal knowledge and perceptual expertise.