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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
It also as renamed its directory "YP Real Yellow Pages". The sale made AT&T the last Bell System-related spin off to sell off its yellow pages business. Cincinnati Bell sold off CBD Media in 2002, Qwest sold Dex Media in 2002, SBC sold off Illinois directory operations to R.H. Donnelley in 2004, and Verizon sold Idearc Media in 2006.
In the United States, the predominant yellow pages are DEX One's DEX, the AT&T Real Yellow Pages, Yellowbook, and the Superpages. Yellowbook Logo used in the United States. Business listings used for publication are obtained by several methods. Local phone companies that publish yellow pages directories rely on their own customer lists and ...
The reason for this is that traditional yellow pages publishers, such as the phone companies, have big sales forces to approach local businesses. MarketWatch, an online financial newsletter, carried an article on Dec. 18, 2006 detailing how mobile online yellow pages were enhancing small business lead generation.
Thryv Holdings, Inc. is a publicly traded software as a service (SaaS) company, providing customer relationship management and online reputation management software for small businesses. It has headquarters in Dallas, Texas , and operates in 48 states across the United States of America with more than 2,400 employees.
YellowPagesDirectory.com is an online search engine and telephone directory. They encompass yellow (business) and residential (white) pages and currently feature over 28.5 million business listings throughout the United States. [1] Users of the site are able to add, edit, and delete their Business and Residential listings.
The Local Search Association, known in the industry as the LSA, is the regulating body of the United States' yellow pages industry.. Founded in 1975 as the National Yellow Pages Service Association (NYPSA), and later the Yellow Pages Association (YPA), the LSA is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide.
The Group was renamed Yell in 2000 [4] and BT restructured in 2001 and agreed to sell the Yell directory business to private equity firms Apax Partners and Hicks, Muse, Tate & Furst (today operating in Europe as Lion Capital LLP) for £2.14 billion/$3.5 billion, [5] making it then the largest non-corporate leveraged buyout in European history.