Search results
Results From The WOW.Com Content Network
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management .
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.
The Washington Post describes The Leadership Challenge as a "business-meets-self help canon." [1] Carmine Gallo and Tom Gerace have cited The Leadership Challenge as an important book in developing their leadership skills. [5] [16] Verne Harnish described the book as "one of the five most important leadership books ever written." [17]
Keith dated the production era from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically Kotler and Armstrong note that the production philosophy is "one of the oldest philosophies that guides sellers" and "is still useful in some situations".
Researchers at a leadership development and training firm, analyzing data from their survey of more than 7,000 leaders, found that women outperformed men on 12 of 16 measures of outstanding leadership competencies and scored the same as men in the other four. These women and men were rated by managers, peers, direct reports and others. While women
The authoritarian leadership style, for example, is approved in periods of crisis but fails to win the "hearts and minds" of followers in day-to-day management; the democratic leadership style is more adequate in situations that require consensus building; finally, the laissez-faire leadership style is appreciated for the degree of freedom it ...
The time has come for the SEC’s fans, its media machine and especially its commissioner to fess up to the reality that has simmered under the surface this entire college football season.
The MMA community has lost a young talent. Hakaraia Wilson, an MMA fighter from New Zealand, has died at age 26, according to multiple outlets including Te Ao News and The New Zealand Herald ...