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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
Entrance to the YP Headquarters, in Tucker Georgia. YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC.Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing.
Yellow Pages Canada was established in 1908 as a division of Bell Canada.In 1971, it was renamed to Tele-Direct Inc. [3] In 1999, the company changed its name to Bell Actimedia Inc. to reflect a closer alliance with Bell.
Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. The term Yellow Pages is not a registered name within the United States and is freely used by many ...
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Later, Yellow Book USA Inc. was transferred by British Telecommunications to its yellow pages subsidiary, alongside its UK yellow pages publishing business. The Group was renamed Yell in 2000 [4] and BT restructured in 2001 and agreed to sell the Yell directory business to private equity firms Apax Partners and Hicks, Muse, Tate & Furst (today ...
The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
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