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There are two basic styles of cowboy boots, western (or classic), and roper. The classic style is distinguished by a tall boot shaft, going to at least mid-calf, with an angled "cowboy" heel, usually over one inch high. A slightly lower, still angled, "walking" heel is also common. The toe of western boots was originally rounded or squared in ...
The Richland plant was the first in the United States to manufacture western boots with a safety toe, the first boots to pass the now standard Class 75 ANSI tests for safety footwear. When computerized fancy stitch machines hit the shoe market, the line expanded into the dress western boot business. In 1981, it was necessary to expand again.
The pointy boots are made by elongating the toe of normal boots by as much as 5 feet (1.5 m), causing the toes to curl up toward the knees. The boots are then further modified according to the wearer's personal taste. Alterations incorporate paint and sequins and can go as far as adding flashing LEDs, disco balls, and mirrors. [1] [2]
In the 1950s, the company began marketing its boots nationally. [5] In 1961, nearly 50 years after the first store opened, the company moved into larger quarters and began making 750 pairs of boots a day. By the late 1960s, the company moved to a new factory on El Paso's east side. In 1990, Tony Lama Boots was sold to Justin Industries. [6]
Tecovas is the official boot sponsor of the Austin Gamblers; one of 10 bull riding teams of the Professional Bull Riders (PBR) Team Series held every summer through autumn in the United States since 2022. [16] In 2024, Tecovas became the first official boot sponsor of the Stagecoach country music festival. Tecovas is also a sponsor of the Opry ...
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