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Lego Serious Play in action. Lego Serious Play is a facilitation methodology developed at the Lego Group. Since 2010 it is available under an open source community-based model. [1] Its goal is improving creative thinking and communication. People build with Lego bricks three-dimensional models of their ideas and tell stories about their models.
The term serious play refers to an array of playful inquiry and innovation methods that serve as vehicles for complex problem-solving, typically in work-related contexts. Lego Serious Play [ 1 ] is one of the best known examples; however, serious play methods also include improv theater , role play exercises , low fidelity prototyping, as well ...
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
Lego Brand Retail stores are opened in England, Germany, and Russia. Lego Life on Mars is introduced, then discontinued. Lego Alpha Team and Lego Harry Potter are introduced. Lego Serious Play is unveiled. Lego Jack Stone is introduced. Jorgen Vig Knudstorp joined The Lego Group; 2002 Company slogan changes from "Just Imagine..." to "Play On".
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded in 1932, by Ole Kirk Christiansen. [7] The name Lego is derived from the Danish phrase leg godt, meaning "play well".
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Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties. [2]
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.