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Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making. Government agencies and industry associations use standardized segmentation schemes for statistical surveys. Most businesses create their own segmentation scheme to meet their particular needs.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy .
Market segmentation is the basis for a differentiated market analysis. Differentiation is important. One main reason is the saturation of consumption, which exists due to the increasing competition in offered products.
The S-T-P framework implements market segmentation in three steps: Segmenting means identifying and classifying consumers into categories called segments. [3] Targeting identifies the most attractive segments, usually the ones most profitable for the business. [4] Positioning proposes distinctive competitive advantages for each segment. [5]
Industry classification or industry taxonomy is a type of economic taxonomy that classifies companies, organizations and traders into industrial groupings based on similar production processes, similar products, or similar behavior in financial markets.
Chevron (NYSE: CVX), Devon Energy (NYSE: DVN), and TotalEnergies (NYSE: TTE) offer three very different ways to dip your toes into oil stocks if you have $200, or more, to put to work. Chevron is ...
A strategic business unit (SBU) in business strategic management, is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan , analysis of competition, and marketing campaign , even though they may be part of a larger business entity.