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The Magic Chef name was so successful as an oven and stove brand that American Stove Company changed its name to Magic Chef, Inc. in 1951. [ 2 ] [ 3 ] [ 4 ] The company remained well known for its gas stoves , but attempts to spread the brand to other household appliances were unsuccessful.
Maytag contracted with Montgomery Ward & Co, who had previously sold its own brand of appliances which were manufactured by Norge Appliance Company (Owned by Magic Chef and later acquired along with Magic Chef by Maytag in 1986.) for the exclusive use of the Admiral brand (acquired in the Magic Chef/Norge acquisition) on its consumer electronic ...
[1] In 1946, Utility Appliance Corporation purchased both Gaffers and Sattler and Occidental Stove. [2] Republic Corporation then purchased the company in 1961. [3] In 1968, Republic sold Gaffers and Sattler to Magic Chef for approximately $20 million. [4] [5] By the early 1970s, Businessweek referred to the business as "moneylosing."
Rockwell International acquired the company in 1973, selling the appliance operations to Magic Chef, which was later sold to Maytag; in turn, Maytag was later acquired by Whirlpool. [5] [6] [7] The Milwaukee Admirals hockey team derives its name from Admiral appliances. In 1971, when the team was sold by its original owner to a group of ...
After being cleared by a federal appeals court in January 1986, Whirlpool Corporation was cleared to purchase KitchenAid for $150 million, after initial complaints regarding competition from dishwasher manufacturers White Consolidated Industries and Magic Chef were dismissed. [8] [9] Refrigerators were added to the product line later in 1986. [1]
The Norge brand of appliances was originally manufactured by the Norge Appliance Company, which was once a division of BorgWarner and later a division of Fedders. The Norge name was acquired in 1979 by Magic Chef, which in turn was absorbed by Maytag in 1986. [1] Since 2006, Maytag is a part of Whirlpool Corporation.
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