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Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share.
Shortening is any fat that is a solid at room temperature and is used to make crumbly pastry and other food products. The idea of shortening dates back to at least the 18th century, well before the invention of modern, shelf-stable vegetable shortening. [1] In the earlier centuries, lard was the primary ingredient used to shorten dough. [2]
Edith Spencer as Aunt Jenny. Aunt Jenny was an advertising character created for Spry Vegetable Shortening.Primarily portrayed by Edith Spencer, Aunt Jenny was best known as host and narrator of the long-lived radio show, Aunt Jenny’s Real Life Stories (January 18, 1937 – November 16, 1956), [1] but she was also seen promoting the product in drawings, photographs and cookbooks.
Crisco is an American brand of shortening that is produced by B&G Foods.Introduced in June 1911 [1] by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil, originally cottonseed oil.
In addition to advertising, promotions can also include Sunday newspaper ads that offer coupons such as cents-off and buy-one-get-one-free offers. In the 1950s, entrepreneur Frieda Rapoport Caplan revolutionized the fresh produce industry by introducing packaging and labeling of fresh fruits and vegetables.
Because partially hydrogenated vegetable oils are cheaper than animal fats, are available in a wide range of consistencies, and have other desirable characteristics such as increased oxidative stability and longer shelf life, they are the predominant fats used as shortening in most commercial baked goods.
A ration stamp, ration coupon, or ration card is a stamp or card issued by a government to allow the holder to obtain food or other commodities that are in short supply during wartime or in other emergency situations when rationing is in force. Ration stamps were widely used during World War II by both sides after hostilities caused ...
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