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The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff , an applied mathematician and business manager, who created the concept.
class inheritance diagrams, graphviz, third party (e.g. using aafigure, actdiag, Google Chart, gnuplot, mermaid) Automatic cross-referencing (including between projects), Index; Table of Contents, Syntax highlighting with Pygments custom objects (such as functions and classes) Visual Expert: documentation content and styles customizable
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. Whereas, the first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, the diversification usually requires a company to acquire new skills and knowledge in product development as well as new insights into market ...
Marketing and MBA students are usually familiar with his Ansoff Matrix, a tool he created to plot generic strategies for growing a business, via existing or new products, in existing or new markets. He has consulted with hundreds of multinational corporations including, Philips, General Electric, Gulf, IBM, Sterling Airlines and Westinghouse. [1]
Kenneth Richmond Andrews (May 24, 1916 – September 4, 2005), [1] was an American academic who, along with H. Igor Ansoff and Alfred D. Chandler, was credited with the foundational role in introducing and popularizing the concept of business strategy.
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.