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Menu engineering or Menu psychology, is the design of a menu to maximize restaurant profits. [ 1 ] [ 2 ] [ 3 ] This also applies to cafes, bars, hotels, food trucks, event catering and online food delivery platforms.
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CafePress, Inc. was founded as a privately owned company in 1999 by Fred Durham and Maheesh Jain. [2] [3]In July 2008, CafePress acquired the specialist photographic art printing business Imagekind, [4] and in September 2010 further acquired photo-to-canvas company Canvas On Demand to add to their platform of brands.
In 2010, Snapfinger, who is a multi-restaurant ordering website, had a growth in their mobile food orders by 17 percent in one year. [4] By 2015, online ordering began overtaking phone ordering. [11] In 2015, China's online food ordering and delivery market grew from 0.15 billion yuan to 44.25 billion yuan. [12]