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In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between ...
Mosaic is Experian's system for geodemographic classification of households. It applies the principles of geodemography to consumer household and individual data collated from a number of government and commercial sources.
Geodemography is the study of people based on where they live [citation needed]; it links the sciences of demography, the study of human population dynamics, and geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, [1] along with sociology.
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016.
Geodemographic segmentation is a logical starting point because The data are obtainable through secondary sources, government agencies, or demographic vendors ; It provides a quick snapshot of a market—an understanding of market structure and potential customer segments; and
Population geographyis the study of the distribution, composition, migration, and growth of human populations in relation to the geographic characteristics of specific area.
Geodemographic segmentation (also known as Geo-targeting or Geodemography) Intermarket segmentation (for segmenting international markets) Psychographics (psychometric segmentation; lifestyle and values segmentation) (article) (also see: Psychographic segmentation-article) Sagacity segmentation. List of abbreviations for frequently used ...
Geodemographic segmentation; Geodemography; Gestational age; Global Human Settlement Layer; Gompertz function; Great Replacement conspiracy theory; Great Replacement conspiracy theory in the United States