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In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between ...
Mosaic is Experian's system for geodemographic classification of households. It applies the principles of geodemography to consumer household and individual data collated from a number of government and commercial sources.
Geodemography is the study of people based on where they live [citation needed]; it links the sciences of demography, the study of human population dynamics, and geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, [1] along with sociology.
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016. PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers.
Acorn, developed by CACI Limited in London, is a segmentation tool which categorises the United Kingdom’s population into demographic types. It has been built by analysing social factors and behaviour. Acorn segments households, postcodes and neighbourhoods into six categories, 18 groups and 62 types.
Geodemographic segmentation is a logical starting point because The data are obtainable through secondary sources, government agencies, or demographic vendors ; It provides a quick snapshot of a market—an understanding of market structure and potential customer segments; and
Population geographyis the study of the distribution, composition, migration, and growth of human populations in relation to the geographic characteristics of specific area.
Geodemographic segmentation; Geometric Brownian motion; Geometric data analysis; Geometric distribution; Geometric median; Geometric standard deviation; Geometric stable distribution; Geospatial predictive modeling; Geostatistics; German tank problem; Gerschenkron effect; Gibbs sampling; Gillespie algorithm; Gini coefficient; Girsanov theorem ...