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The Sokanu Interests, Personality, and Preferences Inventory (SIPPI) is a psychological inventory used in career counseling and employee selection. Scales are based on O*Net content domains [ 1 ] developed by the US Department of Labor, with the addition of basic interest scales based on the model developed by Day and Rounds. [ 2 ]
Levitan's model gave sponsors, paying between $75,000 and $150,000 for 6- or 12-month terms, the option to build "bridge sites," which sat between iVillage editorial pages and the sponsors' own corporate sites. Straight links to sponsors' corporate websites, which often had no relevance to iVillage readers, were discouraged. [5]
iVillage Live (later In the Loop with iVillage) was a daily series intended for broadcast syndication which served as a brand extension attempt to extend the iVillage brand to television. The series never extended beyond the 9 NBC Owned Television Stations , and went through two different iterations before ending after 15 months, airing between ...
According to the Committee on Scientific Awards, Holland's "research shows that personalities seek out and flourish in career environments they fit and that jobs and career environments are classifiable by the personalities that flourish in them". [13] Holland also wrote of his theory that "the choice of a vocation is an expression of personality".
Career assessment, in the form of tests and other structured and unstructured tools, can be very useful for those who are uncertain about the array of career possibilities. However, there are some drawbacks to each. At best, the results of individual career assessments provide targeted information that may not address a particular individual's ...
Before he created the inventory, Strong was the head of the Bureau of Educational Research at the Carnegie Institute of Technology. Strong attended a seminar at the Carnegie Institute of Technology where a man by the name of Clarence S. Yoakum introduced the use of questionnaires in differentiating between people of various occupations.