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As the 1960s progressed, Monogram and Revell squared off as rivals in the scale model market. While companies like AMT and MPC focused almost exclusively on cars, Monogram and Revell were more diversified, offering aircraft, naval craft and other military vehicles. Monogram aircraft kits were known for imaginative "operating features", such as ...
Alpha International is a Cedar Rapids, Iowa based company that specialized in diecast and collectible products. Just a short year later, Alpha sells Revell-Monogram off to Gearbox Toys also of Cedar Rapids.. On May 2, 2007, Hobbico, Inc. announced it had acquired American Revell-Monogram, LLC, corporate owner of the Revell name. [21]
Occidental Réplicas (Portugal) - Brand of a plastic plant for home products, that started to build models that were used or in use by the Portuguese armed forces current and past, age of discovery ships naus caravelles etc, spitfire Fiat G-91 fighters and T-6 Texan, and so on, sold several sprues molds to Revell and Italeri for several kits.
From this time forward, MPC mainly profited from kits first and promotional models secondarily. Kit makers Aurora, Industro-Motive Corporation (IMC), Pyro, Revell and Monogram had also appeared earlier than MPC, but did not enter the promotional business of pre-assembled models. By the early 1970s, however, MPC was as popular as any of the ...
The target market were young hobbyists, similar to the kits of the rival companies, Monogram and Revell. Aurora profitably targeted a younger demographic than their competitors, creating smaller-sized, less detailed models at a lower price. [4] [5] The first kits came in late 1952 and were 1:48 scale aircraft models.
Estes Industries acquired the Estes-Cox business unit and a German venture capital group acquired Revell Germany whole and the Revell-Monogram brands, IP & molds. Its headquarters is located in Champaign, Illinois. The company distributed over 150 brands of hobby products including about 30 proprietary product brands.