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The interpretation of profiles can lead to the reiterant – possibly real-time – fine-tuning of specific previous steps in the profiling process. The application of profiles to people whose data were not used to construct the profile is based on data matching, which provides new data that allows for further adjustments.
Data-driven models encompass a wide range of techniques and methodologies that aim to intelligently process and analyse large datasets. Examples include fuzzy logic, fuzzy and rough sets for handling uncertainty, [3] neural networks for approximating functions, [4] global optimization and evolutionary computing, [5] statistical learning theory, [6] and Bayesian methods. [7]
Then, analyze the source data to determine the most appropriate data and model building approach (models are only as useful as the applicable data used to build them). Select and transform the data in order to create models. Create and test models in order to evaluate if they are valid and will be able to meet project goals and metrics.
A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
Categorical distribution, general model; Chi-squared test; Cochran–Armitage test for trend; Cochran–Mantel–Haenszel statistics; Correspondence analysis; Cronbach's alpha; Diagnostic odds ratio; G-test; Generalized estimating equations; Generalized linear models; Krichevsky–Trofimov estimator; Kuder–Richardson Formula 20; Linear ...
Data profiling utilizes methods of descriptive statistics such as minimum, maximum, mean, mode, percentile, standard deviation, frequency, variation, aggregates such as count and sum, and additional metadata information obtained during data profiling such as data type, length, discrete values, uniqueness, occurrence of null values, typical string patterns, and abstract type recognition.
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Tukey defined data analysis in 1961 as: "Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data."
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