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Pakistani clothing refers to the ethnic clothing that is typically worn by people in the country of Pakistan and by Pakistanis. Pakistani clothes express the culture of Pakistan , the demographics of Pakistan , and cultures from Punjab , Sindh , Balochistan , Khyber Pakhtunkhwa , Gilgit-Baltistan , and Kashmir regions of the country.
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Khaadi (pronounced [kʰaːd̪iː]) is a Pakistani fashion and lifestyle brand, founded in December 1998. Its headquarters are located in Karachi. As of 2015, it operates 46 stores in 17 cities across Pakistan and 17 stores across the United Kingdom and the GCC. [1] [2] As of 2022, Khaadi operates 60 stores in 30 cities within Pakistan. [3]
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The Ideas retail outlet at the Atrium Mall on Zaibunnisa Street in Saddar, Karachi In 2003, Gul Ahmed expanded to the retail sector and founded Ideas by Gul Ahmed retail chain. [ 6 ] It offers a range of home textiles and furnishings for the bedroom , kitchen and bathroom , as well as men's and women's apparel.
[17] [21] [22] The shalwar-kameez is widely-worn by men and women in Pakistan, [23] [24] and is the country's national dress. [25] It is also widely worn by men and women in Afghanistan, [ 26 ] and some men in the Punjab region of India, from which it has been adopted by women throughout India, [ 27 ] and more generally in South Asia .