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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
Versapay announced in July 2017 that Royal Bank of Canada had partnered with Versapay to white-label the ARC solution [buzzword] and offer it to their customer base. [ 9 ] Later in May 2018, Versapay announced a partnership with First Data to become a Payment Facilitator, starting in Canada and the US, as part of its global merchant acquiring ...
In August 2021, Feed Media Group, the B2B music licensing subscription service, signed a music licensing deal with Merlin, for its Adaptr product. Adaptr is a subscription-based platform. The deal provides access to a catalog of licensed music from Merlin member labels, distributors, and their artists. [15]
B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.
Since sales usually get tracked digitally, it's also more secure in that B2B sellers can track and monitor their financial results. The disadvantages of B2B e-commerce include: [6] More complex setup process: Getting started as a B2B retailer takes work to figure out how to get customers who stay dedicated and make large-enough orders.
Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term "solution" implies that ...
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