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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to target their ads. Social media targeting combines targeting options (such as geotargeting , behavioural targeting , and socio-psychographic targeting) to make detailed target group ...

  3. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  4. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

  5. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is: Cost-per-click ($) = Advertising cost ($) / Ads clicked (#) There are two primary models for determining pay-per-click: flat-rate and bid-based.

  6. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as:

  7. Facebook Beacon - Wikipedia

    en.wikipedia.org/wiki/Facebook_Beacon

    Beacon formed part of Facebook's advertisement system that sent data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Beacon reported to Facebook on Facebook's members' activities on third-party sites that also participated with Beacon.