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The allure of eating Tide Pods and similar products has been a beloved internet meme for years due to the candy-like appearance of the small laundry detergent pacs.
A Tide Pod from 2016. Laundry detergent pods have been in use in the United States since 2010, although their use in Europe began in 2002. [2] [3] During the Academy Awards telecast in 2012, P&G introduced their Tide Pods "in a sparkling, vibrant commercial." [4]
According to a new report, a design trend known as "food imitating products" has worked a little bit too well in the case of Tide Pods, causing danger to vulnerable individuals.
The first comprehensive study on the dangers of laundry pods, published in the journal Pediatrics, found that 17,230 children younger than 6 years old -- an average of one child every hour ...
The film in Tide Pods is a polyvinyl alcohol film developed by MonoSol which is intended to dissolve in any temperature water. The pod detergent is also 10 percent water by volume compared to liquid Tide detergent which is 50 percent water by volume. This was done to prevent the pod from melting from having high water volume.
Detergent pods cost significantly more than liquid detergent for equivalent laundry loads. [ 5 ] [ 6 ] MonoSol is one of the companies that develops the water-soluble film used for laundry and dishwasher detergent packs, used by brands including Tide, with roughly US$250 million in annual sales and controlling around 90-percent of the market.
Children under 6 are more likely to be exposed, but a new study finds that fatal poisonings from laundry detergent pods in a recent three-year period were all in adults.
People have been keeping a closer eye on their toddlers because of the meme, greatly decreasing the amount of tide pods eaten. "According to the American Association of Poison Control Centers, 2017 saw the lowest number of cases (10,570) of child exposure to laundry detergent pods since 2013, the year after such products debuted."