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For example, in war, a messenger would be sent from one camp to another. If the message was unfitting, the receiver might blame the messenger for such bad news and take their anger out on them. If the message was unfitting, the receiver might blame the messenger for such bad news and take their anger out on them.
A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures ...
Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).
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During political season you'll hear a lot of this: "I'm Blake Masters, and I approve this message.". By now you've heard it a lot. But why do candidates have to say that? It's actually the law. It ...