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The cost to IKEA of the incident was estimated to be between $6 and $7 million. [7] In 1999, IKEA replaced the lacquer coating on the white bookcase with melamine foil. [1] In 2009 Bloomberg instigated a "Billy bookcase index", as an alternative to the Big Mac index, to compare relative price levels in different countries around the world. [8] [9]
In 2008, IKEA paired up with the makers of video game The Sims 2 to make a stuff pack called IKEA Home Stuff, featuring many IKEA products. It was released on 24 June 2008 in North America and 26 June 2008 in Europe.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
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The group's Ingka Centres division has developed several shopping centres in which IKEA is the anchor tenant, including the MEGA malls in Russia. Beginning in 2020, the division has acquired existing complexes which will be renovated to include urban IKEA locations, including Kings Mall in London, 6x6 in San Francisco, and the retail podium of the Aura condominium towers in Toronto.
IKEA opened first store in India with 37,000 m 2 (400,000 sq ft) in Hyderabad on 9 August 2018. [106] IKEA opened its second store in Navi Mumbai on 18 December 2020, [107] and its third outlet and first smaller format "city-store" in Worli, Mumbai on 9 December 2021. [108] IKEA plans to have 30 stores by 2028.