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  2. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    Customer lifetime value can also be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. [1] Customer lifetime value is an important concept in that it encourages firms to shift their focus from quarterly profits to the long-term health of their ...

  3. Ogden tables - Wikipedia

    en.wikipedia.org/wiki/Ogden_tables

    To calculate life expectancy, you need to use Table 1 (for males) or Table 2 (for females) and use the data in the 0% column. So for a 45 year old female, using Table 2 you would look down the first column to find 45 and then across to the 0% column which gives a figure of 43.93.

  4. Customer retention - Wikipedia

    en.wikipedia.org/wiki/Customer_retention

    Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of time. Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancelation.

  5. The Customer Lifetime Value Equation: Will It Pay Off for ...

    www.aol.com/news/2011-12-11-the-customer...

    Amazon.com (NAS: AMZN) will lose money on each $199 Kindle Fire it sells, but hopes to make back that money and more on tablet users who are expected to spend more than other customers. Sprint ...

  6. Customer equity - Wikipedia

    en.wikipedia.org/wiki/Customer_equity

    In deciding the value of a company, it is important to know of how much value its customer base is in terms of future revenues. The greater the customer equity (CE), the more future revenue in the lifetime of its clients; this means that a company with a higher customer equity can get more money from its customers on average than another company that is identical in all other characteristics.

  7. Net present value - Wikipedia

    en.wikipedia.org/wiki/Net_present_value

    A positive net present value indicates that the projected earnings generated by a project or investment (in present dollars) exceeds the anticipated costs (also in present dollars). This concept is the basis for the Net Present Value Rule, which dictates that the only investments that should be made are those with positive NPVs.