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  2. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    An emotion, elicited via emotive language, may form a prima facie reason for action, but further work is required before one can obtain a considered reason. [ 2 ] Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further ...

  3. Jakobson's functions of language - Wikipedia

    en.wikipedia.org/wiki/Jakobson's_functions_of...

    The emotive [note 1] function: relates to the Addresser (sender) and is best exemplified by interjections and other sound changes that do not alter the denotative meaning of an utterance but do add information about the Addresser's (speaker's) internal state, e.g. "Wow, what a view!" Whether a person is experiencing feelings of happiness ...

  4. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.

  5. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message. If a speaker wants to use a specific word, slang, or metaphor, he/she needs to do a lot of research on his/her audience's background to understand the values and knowledge of their audience to persuade ...

  6. Rhetorical device - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_device

    In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.

  7. Dr. Martin Luther King's 'I Have a Dream' speech: Full text - AOL

    www.aol.com/news/2017-01-16-dr-martin-luther...

    But it was Dr. King's iconic "I Have a Dream" speech that immediately took its place as one of the greatest in U.S. history. SEE MORE: 8 Martin Luther King Jr. quotes that raise eyebrows instead ...

  8. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Tricolon – the pattern of three phrases in parallel, found commonly in Western writing after Cicero—for example, the kitten had white fur, blue eyes, and a pink tongue. Trivium – grammar, rhetoric, and logic taught in schools during the medieval period. Tropes – a figure of speech that uses a word aside from its literal meaning.

  9. Why that 'Barbie' monologue provoked such an emotional ...

    www.aol.com/news/why-barbie-monologue-provoked...

    The text of the speech continues to spark commentary and make the rounds on social media. Above a picture of the speech's text, one Twitter user wrote , "The Barbie speech was a useful glimpse ...