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Gillette All-Purpose Styler, released in 2012, is a waterproof beard trimmer that can cut four different lengths. [ 116 ] Treo is the first razor designed for caregivers to shave seniors and people with disabilities, was introduced in 2017. [ 117 ]
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In May 2019, Gillette released a video on Facebook, [15] as well as Instagram, [16] entitled "First Shave" as part of a follow-up campaign, #MyBestSelf, which features the story of a recently-transitioned trans man learning to shave from his father. The ad modified the Gillette slogan, this time by making it inclusive of gender identity.
Gillette's response was the Good News disposable razor which was launched on the US market in 1976 before the Bic disposable was made available on that market. [18] Shortly thereafter, Gillette modified the Good News construction to add an aloe strip above the razor, resulting in the Good News Plus. The purported benefit of the aloe strip is to ...
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