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According to ACNielsen in 2009, Victoria Bitter was claimed to be Australia's only billion dollar retail beer brand, selling the equivalent of one slab (24 x 375ml cans or bottles) every second. At one time VB sold twice as much as any other full strength beer and was the only Australian beer brand that is in the top 3 sellers in every state. [11]
A microbrewery, or craft brewery, is a modern brewery which produces a limited amount of beer, usually with an orientation toward distinctive and flavourful products.In Australia, there is no strict definition for a microbrewery; however, the definition for membership of the Independent Brewers Association provides a fair guide that could be considered appropriate.
Carlton breweries in 1886. Carlton & United Breweries (CUB) is an Australian brewing company based in Melbourne and owned by Japanese conglomerate Asahi Breweries.Its notable brands include Victoria Bitter, Carlton Draught, Foster's Lager, Great Northern, Resch's, Pure Blonde and Melbourne Bitter.
Within an alcoholic beverage market worth some $16.3 billion, beer comprises about 48% compared to wine at 29% and spirits at 21%. Within the beer sector, premium beers have a 7.8% share of the market; full-strength beer has 70.6%; mid-strength holds 12%; and light beer has 9.6%. 85% of beer is produced by national brewers, the remainder by regional or microbreweries.
Beer from XXXX, various Tooheys' brands, Victoria Bitter (which is classified as a lager), West End Draught, Swan, Young Henrys, and Foster's Lager, are Australian lagers. [1] An Australian lager with an amber hue and slightly bitter flavour typically brewed with Pride of Ringwood hops or its descendants. [2] [3]
Victoria Bitter Gold is a mid strength Lager with an alcohol volume of 3.0% created in 2007 by Foster's.Originally branded as 'VB Midstrength Lager', Victoria Bitter Gold was created in order to capitalise on the growing market for mid strength beers, currently dominated by XXXX Gold. [1]