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Sans-serif lettering and typefaces were popular due to their clarity and legibility at distance in advertising and display use, when printed very large or small. Because sans-serif type was often used for headings and commercial printing, many early sans-serif designs did not feature lower-case letters.
Samples of sans-serif typefaces Typeface name Example 1 Example 2 Example 3 Agency FB Designer: Caleigh Huber & Morris Fuller Benton Class: Geometric : Akzidenz-Grotesk Designer: Günter Gerhard Lange Class: Grotesque : Amplitude Designer: Christian Schwartz Class: Humanist : Andalé Sans Designer: Steve Matteson Class: Humanist : Antique Olive ...
Univers (French pronunciation: ⓘ) is a sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. [1] Classified as a neo-grotesque sans-serif, one based on the model of nineteenth-century German typefaces such as Akzidenz-Grotesk, it was notable for its availability from the moment of its launch in a comprehensive range of weights and widths.
Modern sans-serif designs inspired by Gill often adapt the concept by creating a design better proportioned and spaced for body text, a wider and more homogeneous range of weights, something easier since the arrival of the computer due to the use of multiple master or interpolated font design, or more irregular and hand-drawn in style.
Frutiger's most famous designs, Univers, Frutiger and Avenir, are landmark sans-serif families spanning the three main genres of sans-serif typefaces: neogrotesque, humanist and geometric. [5] Univers was notable for being one of the first sans-serif faces to form a consistent but wide-ranging family, across a range of widths and weights. [6]
Work Sans by Wei Huang, loosely based on Grotesque No. 10 and other wider sans-serifs from the period adapted for onscreen display. [41] The modern corporate font of Sheffield, Wayfarer designed by Jeremy Tankard, is designed with some influences of the Stephenson Blake Grotesque series but predominantly based on their unrelated sans-serif Granby.
Figgins also introduced the term "sans-serif", not previously attested. [108] The style had before been called "Egyptian" or "old Roman" characters. [95] Figgins first showed a sans-serif, a quite bold design of normal width, in 1828, [107] [109] [110] before quickly releasing a large range of sizes from 1832 onwards.
Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin. "Akzidenz" indicates its intended use as a typeface for commercial print runs such as publicity, tickets and forms, as opposed to fine printing, and "grotesque" was a standard name for sans-serif typefaces at the time.