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Theory is a New York City–based men's and women's contemporary fashion label which sells clothes and accessories. The brand has 434 retail locations, and global sales approaching $1 billion as of 2021. [1] The company's headquarters and flagship boutique are located in Manhattan's Meatpacking District. [2]
Andrew Rosen is an American retail executive. Currently C.E.O. of Theory, Inc., a New York City-based clothing retailer he co-founded in 1997, Rosen is a third-generation garment industry entrepreneur. [1]
Some "fast fashion" retailers, like Zara attempt to control their whole supply chain from design to production to the retail store, in order to practice just in time production, or something close to it; in cases of complete integration, there is no "wholesale fashion distribution," as the retailer is its own manufacturer and wholesaler.
Novelty/fashion-conscious: characterised by a consumer's tendency to seek out new products or new experiences for the sake of excitement; who gain excitement from seeking new things; they like to keep up-to-date with fashions and trends, variety-seeking is associated with this dimension.
Inspired by the '70s era's disco culture, Elie Tahari created dance dresses and blouses, debuting his first fashion show in 1977 at the New York City nightclub Studio 54. [ 7 ] In the 1980s, Tahari turned his attention to the tailored suit, with more office-centric designs as women joined the workforce and the ranks of the business elite.
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related to: theories clothing wholesale