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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
However, it only allows the member to white-label certified products as well as use Alliance Certification trademarks for a per product and annual fee. Adopter members are allowed access to completed CSA specifications and standards, like Zigbee. They also gain access to Alliance technology logos and trademarks for certified products [4]
A white-label product is not created exclusively for one company, and although white-label manufacturers might offer customizations to their products, these are usually limited. [18] The specifications of a private-label product are set out by the client, whereas a white-label product is more generic and already designed. [19] [20]
Generic brand products may be of similar quality as a branded product, and are commonly made from the standard ingredients used for branded products. Without the costs of marketing individual products, generic brands are priced lower than branded products. They are preferred by customers for whom price or value-for-money is the priority. [1]
Richelieu Foods is an American private label food manufacturing company founded in 1862 and headquartered in Wheeling, Illinois.It was previously owned by investment group Brynwood Partners and owned by investment group Centerview Partners LLC from 2010 to December 2017, when it was sold to Parsippany, New Jersey–based Freiberger USA Inc., a subsidiary of the German Südzucker AG.
Cal Yee’s or Cal Yee Farm branded products were sold in clear plastic zippered pouches in 8-ounce bags or 1, 2 and 5-pound bags with bright yellow labels on the front, as well as a small white ...
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